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Selling the Sixteenth President in Contemporary America
Rowman & Littlefield Publishers, Inc.
October 2011
On Sale: October 16, 2011
220 pages
ISBN: 1442209542
EAN: 9781442209541
Hardcover
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Non-Fiction
From Lincoln-themed cocktails and waffle-parlors to
high-tech museums and steamy romance novels, the image of
Abraham Lincoln so permeates the national imagination that
we now find him in the unlikeliest of places. In Lincoln,
Inc., Jackie Hogan examines the uses (and abuses) of the
sixteenth president in the United States today. The book
takes readers on a journey through the little white lies of
Lincoln tourism, and offers a front-row seat as the martyr
president is invoked in heated political debates over such
issues as homosexuality, abortion, and the “war on terror.”
Readers enter classrooms that use an idealized Honest Abe to
“Lincolnize” American schoolchildren. And readers step into
the alternate universe of Lincoln fiction that transforms
the Rail Splitter, by turns, into a hapless time-traveler, a
sentimental cyborg, an axe-wielding zombie slayer, or a
frontier heart-throb. But Lincoln, Inc. is more than a tour through the thriving
“Lincoln industry” today. Whether in staid biographies,
blockbuster films, school pageants, or sleeping pill
advertisements, Hogan shows how the use of the Lincoln image
reveals the nation’s shared fears and fascinations. The book
analyzes the ways we employ Lincoln today in our political,
ideological, personal, and national struggles; the ways we
simultaneously deify and commercially exploit him; the ways
he is packaged and sold in the marketplace of American
ideas. In learning about “Lincoln, Inc.,” we learn about
ourselves, about who we think we are, and who we wish we
could be.
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