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Inside the Rise and Fall of Must See TV
Doubleday
May 2012
On Sale: May 1, 2012
336 pages ISBN: 0385533748 EAN: 9780385533744 Kindle: B005X0JG8O Hardcover / e-Book
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Non-Fiction
Seinfeld, Friends, Frasier, ER, Cheers, Law & Order, Will &
Grace…Here is the funny, splashy, irresistible insiders’
account of the greatest era in television history -- told by
the actors, writers, directors, producers, and the network
executives who made it happen…and watched it all fall apart. Warren Littlefield was the NBC President of Entertainment
who oversaw the Peacock Network’s rise from also-ran to a
division that generated a billion dollars in profits. In
this fast-paced and exceptionally entertaining oral history,
Littlefield and NBC luminaries including Jerry Seinfeld,
Jason Alexander, Kelsey Grammer, Matt LeBlanc, Lisa Kudrow,
Julianna Marguiles, Anthony Edwards, Noah Wylie, Debra
Messing, Jack Welch, Jimmy Burrows, Helen Hunt, and Dick
Wolf vividly recapture the incredible era of Must See TV. From 1993 through 1998, NBC exploded every conventional
notion of what a broadcast network could accomplish with the
greatest prime-time line-up in television history. On
Thursday nights, a cavalcade of groundbreaking comedies and
dramas streamed into homes, attracting a staggering 75
million viewers and generating more revenue than all other
six nights of programming combined. The road to success,
however, was a rocky one. How do you turn a show like
Seinfeld, one of the lowest testing pilots of all time, into
a hit when the network overlords are constantly warring, or
worse, drowning in a bottle of vodka? Top of the Rock is an addictively readable account of the
risky business decisions, creative passion, and leaps of
faith that made Must See TV possible. Chock full of
delicious behind-the-scenes anecdotes that run the gamut
from hilarious casting and programming ploys to petty
jealousies and drug interventions, you’re in for a juicy,
unputdownable read.
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