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Also by Hart Seely:

The Juju Rules, April 2012
Hardcover / e-Book

THE JUJU RULES
By: Hart Seely

Or, How to Win Ballgames from Your Couch: A Memoir of a Fan Obsessed

Houghton Mifflin Harcourt
April 2012
On Sale: April 17, 2012
288 pages
ISBN: 0547622376
EAN: 9780547622378
Kindle: B005LVR664
Hardcover / e-Book
Add to Wish List

Non-Fiction Memoir

From an award-winning humorist, a touching memoir and manifesto that reveals the deep secrets of fan jinxes, hexes, and charms

Did you know there is a secret to winning ballgames? It’s not the players, managers, money, or luck. It’s juju, and no one knows it better than Hart Seely. Seely has spent a lifetime practicing the art of juju from his living room. And winning ballgames for the New York Yankees. He paces floors. He yells at defenseless TVs. He rallies the team like Churchill addressing the collective British soul. But what he is really doing is harnessing juju energy to influence the outcome of games. And it works.

In this uproarious, unforgettable fan confessional, Seely shares the basics of juju for the beginner—“Setting the Table,” asking for a called strike instead of a walk-off homer—to advanced juju—“Bringing the Neg,” predicting bad events to keep them from actually happening—to the deepest, darkest formulas of this age-old art. Along the way readers come to know Hart and his hilarious band of fellow juju practitioners, a secret club of friends whose fandom bonds them across decades, not to mention won/loss columns.

Nostalgic, heartwarming, and laugh-out-loud funny, The Juju Rules is a memoir of a life well-lived in service to one’s team that shows how love can be a powerful passion in the best way.

Media Buzz

All Things Considered - April 27, 2012