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Ten commandments for a digital age
OR Books
November 2010
On Sale: November 1, 2010
151 pages
ISBN: 1935928155
EAN: 9781935928157
Kindle: B004ELAPME
Paperback / e-Book
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Non-Fiction
The debate over whether the Net is good or bad for us fills
the airwaves and the blogosphere. But for all the heat of
claim and counter-claim, the argument is essentially beside
the point: it’s here; it’s everywhere. The real question is,
do we direct technology, or do we let ourselves be directed
by it and those who have mastered it? “Choose the former,”
writes Rushkoff, “and you gain access to the control panel
of civilization. Choose the latter, and it could be the last
real choice you get to make.” In ten chapters, composed of
ten “commands” accompanied by original illustrations from
comic artist Leland Purvis, Rushkoff provides
cyberenthusiasts and technophobes alike with the guidelines
to navigate this new universe. In this spirited, accessible poetics of new media, Rushkoff
picks up where Marshall McLuhan left off, helping readers
come to recognize programming as the new literacy of the
digital age––and as a template through which to see beyond
social conventions and power structures that have vexed us
for centuries. This is a friendly little book with a big and
actionable message. World-renowned media theorist and counterculture figure
Douglas Rushkoff is the originator of ideas such as “viral
media,” “social currency” and “screenagers.” He has been at
the forefront of digital society from its beginning,
correctly predicting the rise of the net, the dotcom boom
and bust, as well as the current financial crisis. He is a
familiar voice on NPR, face on PBS, and writer in
publications from Discover Magazine to the New York Times.
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