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Ten commandments for a digital age
OR Books
November 2010
On Sale: November 1, 2010
151 pages
ISBN: 1935928155
EAN: 9781935928157
Kindle: B004ELAPME
Paperback / e-Book
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Non-Fiction
The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: itβs here; itβs everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? βChoose the former,β writes Rushkoff, βand you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.β In ten chapters, composed of ten βcommandsβ accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital ageββand as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message. World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as βviral media,β βsocial currencyβ and βscreenagers.β He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as the current financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times.
 Media BuzzOn Point - April 20, 2012
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