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THE MORMON WAY OF DOING BUSINESS
By: Jeff Benedict
How Eight Western Boys Reached the Top of Corporate America
Business Plus
March 2008
On Sale: March 12, 2008
256 pages
ISBN: 0446696358
EAN: 9780446696357
Paperback
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Non-Fiction Biography
What do the CEOs of JetBlue Airways, Dell Computers, Deloitte & Touche, and Madison Square Garden have in common with the CFO of American Express and the former dean of the Harvard Business School? As shown in this one-of-a-kind business book, they are all devout Mormons. They rarely work Sundays, they come home for dinner, and they do chores around the house. Yet they compete very successfully against workaholics who routinely put in seventy- to eighty-hour weeks. HOW DO THEY DO IT? In THE MORMON WAY OF DOING BUSINESS, critically acclaimed author and investigative journalist Jeff Benedict delves into the lives of eight of America's top executives. What emerges from these disarmingly frank and informal profiles is a set of invaluable lessons, values, and ethical guidelines that can help anyone make it to the top-in both business and in life. JetBlue founder and CEO David Neeleman reveals why he frequently stands in as a flight attendant, baggage handler, and maintenance worker-and how the insights he gains from these roles contribute to JetBlue's competitive edge. Former Madison Square Garden CEO Dave Checketts illustrates the power of persistence with the amazing tale of his years-long campaign to acquire Radio City Music Hall. Harvard Business School dean Kim Clark, wearing an apron while cooking breakfast for his family, demonstrates the importance of not getting caught up with status, money, and power. And other distinguished leaders show how Mormon values-from the prohibition against drinking to tithing to the universal missionary service for young men-are uniquely conducive to forming strong careers. Packed with riveting, first-hand accounts of tough negotiations, recovery from overwhelming disaster, and the constant struggle to balance the demands of running a large organization with one's duty to family and faith, THE MORMON WAY OF DOING BUSINESS will change the way you think about performance, achievement, and the very nature of success.
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