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The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
McGraw-Hill
February 2012
On Sale: February 15, 2012
224 pages
ISBN: 0071791094
EAN: 9780071791090
Kindle: B007CIF4WC
Hardcover / e-Book
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Non-Fiction
Return on Influence is the first book to explore how brands are identifying and leveraging the worldβs most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influenceβand how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insiderβs look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the βsuperconnectorsβ who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital ageβwith a Return on Influence.
 Media BuzzCBS This Morning - March 26, 2012
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