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Alan Mulally and the Fight to Save Ford Motor Company
Crown Business
March 2012
On Sale: March 1, 2012
Featuring: Alan Mulally; Bill Ford
432 pages ISBN: 0307886050 EAN: 9780307886057 Kindle: B005723KGW Hardcover / e-Book
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Non-Fiction Biography | Non-Fiction
THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR
COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away
from running out of cash. With the auto industry careening
toward ruin, Congress offered all three Detroit automakers a
bailout. General Motors and Chrysler grabbed the taxpayer
lifeline, but Ford decided to save itself. Under the
leadership of charismatic CEO Alan Mulally, Ford had already
put together a bold plan to unify its divided global
operations, transform its lackluster product lineup, and
overcome a dysfunctional culture of infighting,
backstabbing, and excuses. It was an extraordinary risk, but
it was the only way the Ford family—America’s last great
industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the greatest
comebacks in business history. As the rest of Detroit
collapsed, Ford went from the brink of bankruptcy to being
the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account
of that epic turnaround. On the verge of collapse, Ford went
outside the auto industry and recruited Mulally—the man who
had already saved Boeing from the deathblow of 9/11—to lead
a sweeping restructuring of a company that had been unable
to overcome decades of mismanagement and denial. Mulally
applied the principles he developed at Boeing to streamline
Ford’s inefficient operations, force its fractious
executives to work together as a team, and spark a product
renaissance in Dearborn. He also convinced the United Auto
Workers to join his fight for the soul of American
manufacturing. Bryce Hoffman reveals the untold story of the covert
meetings with UAW leaders that led to a game-changing
contract, Bill Ford’s battle to hold the Ford family
together when many were ready to cash in their stock and
write off the company, and the secret alliance with Toyota
and Honda that helped prop up the American automotive
supply base. In one of the great management narratives of our time,
Hoffman puts the reader inside the boardroom as Mulally uses
his celebrated Business Plan Review meetings to drive
change and force Ford to deal with the painful realities of
the American auto industry. Hoffman was granted unprecedented access to Ford’s top
executives and top-secret company documents. He spent
countless hours with Alan Mulally, Bill Ford, the Ford
family, former executives, labor leaders, and company
directors. In the bestselling tradition of Too Big to Fail
and The Big Short, American Icon is narrative nonfiction at
its vivid and colorful best.
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