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Celebrity, Inc., November 2011
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How famous people make money
Open Road
November 2011
On Sale: November 15, 2011
236 pages
ISBN: 1453218793
EAN: 9781453218792
Kindle: B005VWK9K8
Paperback / e-Book
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Non-Fiction
From $10,000 tweets to making money in the afterlife, a
recovering gossip columnist explores the business lessons
that power the Hollywood Industrial
Complex
Why do
celebrities get paid so much more than regular people to do
a job that seems to afford them the same amount of leisure
time as most retirees? What do Bush-era economics have to do
with the rise of Kim Kardashian? How do the laws of supply
and demand explain why the stars of Teen Mom are on
the cover of Us Weekly? And how was the sale of Brad
Pitt and Angelina Jolie’s baby pictures a little like a
street drug deal? After a decade spent toiling as an
entertainment journalist and gossip columnist, Jo Piazza
asks the hard questions about the business behind
celebrity. Make no mistake: Celebrity
is an industry. Never in the course of human history has the
market for celebrities been as saturated as it is today.
Nearly every day most Americans will consume something a
celebrity is selling—a fragrance, a sneaker, a song, a
movie, a show, a tweet, or a photo in a
magazine. With the benefits of
Piazza’s unique access to the celebrity market,
Celebrity, Inc. explains in detail what generates
cash for the industry and what drains value faster than a
starlet downs champagne—in twelve fascinating case studies
that tackle celebrities the way industry analysts would
dissect any consumer brand.
No awards found for this book.
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