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Celebrity, Inc., November 2011
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CELEBRITY, INC.
By: Jo Piazza
How famous people make money
Open Road
November 2011
On Sale: November 15, 2011
236 pages
ISBN: 1453218793
EAN: 9781453218792
Kindle: B005VWK9K8
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Non-Fiction
From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex
Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolieโs baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is sellingโa fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazzaโs unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagneโin twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
 Media BuzzCBS This Morning - January 31, 2012
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