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Also by Stephen M. Caliendo:

Race Appeal, February 2011
Paperback

Also by Charlton D. McIlwain:

Race Appeal, February 2011
Paperback

Race Appeal
Stephen M. Caliendo, Charlton D. McIlwain

How Candidates Invoke Race in U.S. Political Campaigns

Temple University Press
February 2011
On Sale: January 21, 2011
272 pages
ISBN: 1439902763
EAN: 9781439902769
Paperback
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Non-Fiction

In the evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group. Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of colour. Combining rigorous analyses with in-depth case studiesoincluding an examination of race-based appeals in the historic 2008 presidential electionoRace Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.

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