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The Uncensored Story of the Music Video Revolution
Dutton Adult
November 2011
On Sale: October 27, 2011
608 pages
ISBN: 0525952306
EAN: 9780525952305
Hardcover
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Non-Fiction
You will receive one of the two covers. We cannot guarantee
which one. Remember the first time you saw Michael Jackson dance with
zombies in "Thriller"? Diamond Dave karate kick with Van
Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar
to Whitesnake's "Here I Go Again"? The Beastie Boys spray
beer in "(You Gotta) Fight for Your Right (To Party)"? Axl
Rose step off the bus in "Welcome to the Jungle"? Remember When All You Wanted Was Your MTV? It was a pretty radical idea-a channel for teenagers,
showing nothing but music videos. It was such a radical idea
that almost no one thought it would actually succeed, much
less become a force in the worlds of music, television,
film, fashion, sports, and even politics. But it did work.
MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV,
the golden era when MTV's programming was all videos, all
the time, and kids watched religiously to see their favorite
bands, learn about new music, and have something to talk
about at parties. From its start in 1981 with a small cache
of videos by mostly unknown British new wave acts to the
launch of the reality-television craze with The Real World
in 1992, MTV grew into a tastemaker, a career maker, and a
mammoth business. Featuring interviews with nearly four hundred artists,
directors, VJs, and television and music executives, I Want
My MTV is a testament to the channel that changed popular
culture forever.
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