Purchase
Farrar, Straus and Giroux
November 2011
On Sale: October 25, 2011
512 pages ISBN: 0374275637 EAN: 9780374275631 Hardcover
Add to Wish List
Non-Fiction
Daniel Kahneman, recipient of the Nobel Prize in Economic
Sciences for his seminal work in psychology that challenged
the rational model of judgment and decision making, is one
of our most important thinkers. His ideas have had a
profound and widely regarded impact on many fields—including
economics, medicine, and politics—but until now, he has
never brought together his many years of research and
thinking in one book. In the highly anticipated Thinking, Fast and Slow, Kahneman
takes us on a groundbreaking tour of the mind and explains
the two systems that drive the way we think. System 1 is
fast, intuitive, and emotional; System 2 is slower, more
deliberative, and more logical. Kahneman exposes the
extraordinary capabilities—and also the faults and biases—of
fast thinking, and reveals the pervasive influence of
intuitive impressions on our thoughts and behavior. The
impact of loss aversion and overconfidence on corporate
strategies, the difficulties of predicting what will make us
happy in the future, the challenges of properly framing
risks at work and at home, the profound effect of cognitive
biases on everything from playing the stock market to
planning the next vacation—each of these can be understood
only by knowing how the two systems work together to shape
our judgments and decisions. Engaging the reader in a lively conversation about how we
think, Kahneman reveals where we can and cannot trust our
intuitions and how we can tap into the benefits of slow
thinking. He offers practical and enlightening insights into
how choices are made in both our business and our personal
lives—and how we can use different techniques to guard
against the mental glitches that often get us into trouble.
Thinking, Fast and Slow will transform the way you think
about thinking.
Comments
No comments posted.
Registered users may leave comments.
Log in or register now!
|