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How Nintendo Conquered America
Portfolio
August 2011
On Sale: August 4, 2011
304 pages
ISBN: 1591844053
EAN: 9781591844051
Hardcover
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Non-Fiction
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: • Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. • Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. • The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
 Media BuzzMarketplace - PRI - October 28, 2011
Marketplace - PRI - October 26, 2011
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