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The New Science of Why We Like What We Like
W W Norton
June 2011
On Sale: June 20, 2011
280 pages
ISBN: 0393340007
EAN: 9780393340006
Trade Size (reprint)
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Non-Fiction
Why is an artistic masterpiece worth millions more than a
convincing forgery? Pleasure works in mysterious ways, as
Paul Bloom reveals in this investigation of what we desire
and why. Drawing on a wealth of surprising studies, Bloom
investigates pleasures noble and seamy, lofty and mundane,
to reveal that our enjoyment of a given thing is determined
not by what we can see and touch but by our beliefs about
that thing’s history, origin, and deeper nature.
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