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How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work
Career Press
January 2011
On Sale: January 20, 2011
224 pages
ISBN: 1601631480
EAN: 9781601631480
Paperback
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Self-Help
In one of the toughest job markets in more than 20 years,
applying the art of self-promotion is more vital than ever.
Be Your Own Best Publicist shows anyone looking to
land a new job, attract freelance assignments, stay
essential in a current position, or get that coveted
promotion, how they can use public relations skills to
achieve his or her goals. Written by seasoned public
relations pros Jessica Kleiman and Meryl Weinsaft Cooper,
this helpful, easy-to-follow guide breaks down the
fundamentals of PR and how to implement them to successfully
promote yourself. Be Your Own Best Publicist
will teach you how to: Set a personal PR
strategy that gets resultsBuild key message
points and deliver them with styleCraft the
perfect "pitch" for each situationNetwork
and develop relationships that will help you get
aheadUse creativity to stand out from the
competitionThrough humorous, informative anecdotes plus
user-friendly tips and exercises, Be Your Own Best
Publicist will arm you with the confidence, knowledge
and tactics to help you market yourself in the
workplace. Jessica Kleiman and Meryl Weinsaft Cooper
have a combined 30-plus years experience in the public
relations industry, having worked both in-house and on the
agency side.
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