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How to Transform Your Fears Into Action and Start the Business of Your Dreams
Benbella Books
March 2010
On Sale: March 2, 2010
248 pages
ISBN: 1935251678
EAN: 9781935251675
Hardcover
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Self-Help
Starting your own business is hard. But the biggest
obstacles often have less to do with time and money, and
more to do with fear and doubt. In What If? and Why Not? serial entrepreneur and small
business advocate Jen Groover—creator of the Butler Bag and
creator and host of Launcher’s Café, an online community for
entrepreneurs—shows you how to transform your fears into
action by rethinking the negative questions that can lead to
failure before you even get started. Being an entrepreneur, Groover says, isn’t just about
selling a product. It’s about personal growth—about taking
your vision and bringing it to fruition, and about always
pushing yourself to take that vision further. What gets in
your way isn’t the money you don’t have, or what you don’t
know about the industry you want to get into—it’s believing
you can’t do it, that you don’t have the power or the
resources you need to make your dream into a reality. Groover walks you step by step through ten negative “What
If?” questions—What if I don’t know what I’m doing? What if
I don’t have the money? What if I fail?—and how to turn them
around by asking yourself: What if I can learn? What if I
don’t need much money? What if I succeed? She also asks
“What Not?”: Why not find a mentor or take a class? Why not
ask for investors? Why not try? With dozens of personal stories from successful
entrepreneurs in areas as diverse as dog walking and
handbag-invention, plus practical advice for every step of
your journey, What If? and Why Not? is the most complete
guide available to help you you start the business of your
dreams.
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