Being an entrepreneur, Groover says, isnβt just about selling a product. Itβs about personal growthβabout taking your vision and bringing it to fruition, and about always pushing yourself to take that vision further. What gets in your way isnβt the money you donβt have, or what you donβt know about the industry you want to get intoβitβs believing you canβt do it, that you donβt have the power or the resources you need to make your dream into a reality.
Groover walks you step by step through ten negative βWhat If?β questionsβWhat if I donβt know what Iβm doing? What if I donβt have the money? What if I fail?βand how to turn them around by asking yourself: What if I can learn? What if I donβt need much money? What if I succeed? She also asks βWhat Not?β: Why not find a mentor or take a class? Why not ask for investors? Why not try?
With dozens of personal stories from successful entrepreneurs in areas as diverse as dog walking and handbag-invention, plus practical advice for every step of your journey, What If? and Why Not? is the most complete guide available to help you you start the business of your dreams.
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