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How to Win in a World Where Consumers are Creators
McGraw-Hill
February 2011
On Sale: February 15, 2011
304 pages
ISBN: 0071760393
EAN: 9780071760393
Hardcover
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Non-Fiction
LetΓ’β¬β’s face it, weΓ’β¬β’re drowning in data. Our inboxes are flooded with spam, we have too many Γ’β¬ΕfriendsΓ’β¬Β on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard. Fortunately, there is a new magic that makes the Web work. ItΓ’β¬β’s called curation, and it enables people to sort through the digital excess and find whatΓ’β¬β’s relevant. In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the WebΓ’β¬β’s breadth and depth and provides a measure of human sorting and filtering that search engines simply canΓ’β¬β’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise. In Curation Nation, Rosenbaum Γ’β¬Εcurates the curatorsΓ’β¬Β by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web. As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer.
 Media BuzzOn The Media - February 26, 2011
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