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How to Win in a World Where Consumers are Creators
McGraw-Hill
February 2011
On Sale: February 15, 2011
304 pages
ISBN: 0071760393
EAN: 9780071760393
Hardcover
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Non-Fiction
Let’s face it, we’re drowning in data. Our inboxes are
flooded with spam, we have too many “friends†on Facebook,
and our Twitter accounts have become downright unmanageable.
Creating content is easy; finding what matters is hard. Fortunately, there is a new magic that makes the Web work.
It’s called curation, and it enables people to sort through
the digital excess and find what’s relevant. In Curation Nation, Steven Rosenbaum reveals why brands,
publishers, and content entrepreneurs must embrace
aggregation and curation to grow an existing business or
launch a new one. In fact, he asserts that curation is the
only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an
experience that both takes advantage of the Web’s breadth
and depth and provides a measure of human sorting and
filtering that search engines simply can’t achieve. In these
shifting sands lies an extraordinary business opportunity:
you can become a trusted source of value in an otherwise
meaningless chaos of digital noise. In Curation Nation, Rosenbaum “curates the curators†by
gathering together priceless insight and advice from the top
thinkers in media, advertising, publishing, commerce, and
Web technologies. This groundbreaking book levels the
playing field, giving your business equal access to the
content abundance presently driving consumer adoption of the
Web. As the sheer volume of digital information in the world
increases, the demand for quality and context becomes more
urgent. Curation will soon be a part of your business and
your digital world. Understand it now, join in early, and
reap the many benefits Curation Nation has to offer.
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