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The Hostile Takeover of Anheuser-Busch, an American Icon
John Wiley and Sons
November 2010
On Sale: October 26, 2010
408 pages
ISBN: 0470592702
EAN: 9780470592700
Hardcover
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Non-Fiction
The amazing true story behind the siege of America's
favorite beer company How did InBev, a Belgian company controlled by Brazilians,
take over one of America's most beloved brands after barely
a whimper of a fight? Timing, and some unexpected help from
powerful members of the Busch dynasty, the very family that
had run the company for more than a century. In Dethroning the King, the award-winning financial
journalist who led coverage of the takeover for the
Financial Times details how the drama that unfolded at
Anheuser-Busch in 2008 went largely unreported as the world
tumbled into a global economic crisis second only to the
Great Depression. Today, as the dust settles, questions are
being asked about how the "King of Beers" was so easily
captured by a foreign corporation, and whether the company's
fall mirrors America's dwindling financial and political
dominance. * Discusses how the takeover of Anheuser-Busch will be
seen as a defining moment in U.S. business history
* Reveals the critical missteps taken by the Busch
family and the Anheuser-Busch board
* Argues that Anheuser-Busch had a chance to save itself
from InBev's clutches, but strong forces behind the scenes
forced it to capitulate From the very heart of America's heartland to the European
continent to Brazil, Dethroning the King is the ultimate
corporate caper and a fascinating case study that's both
wide-reaching and profound.
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