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Rebooting Business and the World
Portfolio
October 2010
On Sale: September 28, 2010
432 pages
ISBN: 1591843561
EAN: 9781591843566
Hardcover
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Non-Fiction
In their 2007 bestseller, Wikinomics Don Tapscott and
Anthony Williams showed the world how mass collaboration was
changing the way businesses communicate, create value, and
compete in the new global marketplace. Now, in the wake of
the global financial crisis, the principles of wikinomics
have become more powerful than ever. Many of the institutions that have served us well for
decades or centuries seem stuck in the past and unable to
move forward. And yet, in every corner of the globe, a
powerful new model of economic and social innovation is
sweeping across all sectors-one where people with drive,
passion, and expertise take advantage of new Web-based tools
to get more involved in making the world more prosperous,
just, and sustainable. Tapscott and Williams show that in over a dozen fields-from
finance to health care, science to education, the media to
the environment-we have reached a historic turning point:
cling to the old industrial-era paradigms or use
collaborative innovation to revolutionize not only the way
we work, but how we live, learn, create, govern, and care
for one another. You'll meet innovators such as: * An Iraq veteran whose start-up car company is "staffed" by
over 4,500 competing designers and supplied by
microfactories around the world
* A microlending community where 570,000 individuals help
fund new ventures-from Angola to Vietnam
* An online community for people with life-altering diseases
that also serves as a large-scale research project
* An astronomer who is mapping the universe with the help of
250,000 citizen scientists Tapscott and Williams once again use original research to
provide vivid new examples of organizations that are
successfully embracing the principles of wikinomics to
change the world.
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