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Big-Time College Football from the Sixties to the BCS Era
UNC Press
October 2009
On Sale: October 15, 2009
352 pages
ISBN: 0807833290
EAN: 9780807833292
Hardcover
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Non-Fiction
Former college and professional football player Oriard
explores a wide range of trends that have changed the face
of college football and transformed the role of the
student-athlete. He gives close attention to decisions by
the NCAA in the early 1970s that helped transform
student-athletes into athlete-students and turned the
college game into a virtual farm league for professional
football. The relentless necessity to pursue revenue, he
argues, undermines attempts to maintain academic standards,
and it fosters a football culture in which athletes are both
excessively entitled and exploited.
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