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INVASION OF THE MIND SNATCHERS
By: Eric Burns
Television's Conquest of America in the Fifties
Temple University Press
June 2010
On Sale: May 28, 2010
353 pages
ISBN: 1439902887
EAN: 9781439902882
Hardcover
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Non-Fiction
When the first television was demonstrated in 1927, a headline in The New York Times read, βLike a Photo Come to Life.β It was a momentous occasion. But the power of television wasnβt fully harnessed until the 1950s, when the medium was, as Eric Burns says, βAt its most preoccupying, its most life-altering.β And Burns, a former NBC News correspondent who is an Emmy-winner for his broadcast writing, knows about the impact of television. Invasion of the Mind Snatchers chronicles the influence of television that was watched daily by the baby boomer generation. As kids became spellbound by Howdy Doody and The Ed Sullivan Show, Burns reveals, they often acted out their favorite programs. Likewise, they purchased the merchandise being promoted by performers, and became fascinated by the personalities they saw on screen, often emulating their behavior. It was the first generation raised by TV and Burns looks at both the promise of broadcasting as espoused by the inventors, and how that promise was both redefined and lost by the corporations who helped to spread the technology. Yet Burns also contextualizes the social, cultural, and political events that helped shape the Fiftiesβfrom Sputnik and the Rosenberg trial to Senator Joseph McCarthyβs Red Scare. In doing so, he charts the effect of television on politics, religion, race, and sex, and how the medium provided a persuasive message to the young, impressionable viewers.
 Media BuzzStudio 360 - October 16, 2010
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