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Also by Greg Mitchell:

The Campaign Of The Century, December 2011
Paperback / e-Book (reprint)
The Campaign of the Century, October 2010
Hardcover
So Wrong for So Long, March 2008
Trade Size

THE CAMPAIGN OF THE CENTURY
By: Greg Mitchell

Upton Sinclair's Race for Governor of California and the Birth of Media Politics

Polipoint Press
October 2010
On Sale: October 20, 2010
700 pages
ISBN: 1936227088
EAN: 9781936227082
Hardcover
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Non-Fiction

In 1934, voters hoping to turn the tide of the Great Depression backed an unlikely candidate for governor of California: Upton Sinclair, muckraking author of The Jungle and lifelong socialist. Amazingly, Sinclair swept the Democratic primary, leading a mass movement called EPIC (End Poverty in California). Alarmed, Sinclair’s opponents launched an unprecedented public relations blitzkrieg to discredit him. The result was nothing less than a revolution in American politics, and with it, the era of the “spin doctor” and the “attack ad” on the screen was born. Hollywood took its first all-out plunge into politics. In a riveting, blow-by-blow narrative featuring the likes of Franklin Roosevelt, Irving Thalberg, H. L. Mencken, William Randolph Hearst, Will Rogers, and Katharine Hepburn, Greg Mitchell brings to life the outrageous campaign that forever transformed the electoral process.

Media Buzz

On The Media - October 16, 2010