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The Campaign of the Century
Greg Mitchell
Upton Sinclair's Race for Governor of California and the Birth of Media Politics
Polipoint Press
October 2010
On Sale: October 20, 2010
700 pages ISBN: 1936227088 EAN: 9781936227082 Hardcover
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Non-Fiction
In 1934, voters hoping to turn the tide of the Great
Depression backed an unlikely candidate for governor of
California: Upton Sinclair, muckraking author of The Jungle
and lifelong socialist. Amazingly, Sinclair swept the
Democratic primary, leading a mass movement called EPIC (End
Poverty in California). Alarmed, Sinclair’s opponents
launched an unprecedented public relations blitzkrieg to
discredit him. The result was nothing less than a revolution
in American politics, and with it, the era of the “spin
doctor” and the “attack ad” on the screen was born.
Hollywood took its first all-out plunge into politics. In a
riveting, blow-by-blow narrative featuring the likes of
Franklin Roosevelt, Irving Thalberg, H. L. Mencken, William
Randolph Hearst, Will Rogers, and Katharine Hepburn, Greg
Mitchell brings to life the outrageous campaign that forever
transformed the electoral process.
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