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The Natural History of Innovation
Riverhead Hardcover
October 2010
On Sale: October 5, 2010
336 pages
ISBN: 1594487715
EAN: 9781594487712
Hardcover
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Non-Fiction
One of our most innovative, popular thinkers takes on-in
exhilarating style-one of our key questions: Where do good
ideas come from? With Where Good Ideas Come From, Steven Johnson pairs the
insight of his bestselling Everything Bad Is Good for You
and the dazzling erudition of The Ghost Map and The
Invention of Air to address an urgent and universal
question: What sparks the flash of brilliance? How does
groundbreaking innovation happen? Answering in his
infectious, culturally omnivorous style, using his fluency
in fields from neurobiology to popular culture, Johnson
provides the complete, exciting, and encouraging story of
how we generate the ideas that push our careers, our lives,
our society, and our culture forward. Beginning with Charles Darwin's first encounter with the
teeming ecosystem of the coral reef and drawing connections
to the intellectual hyperproductivity of modern megacities
and to the instant success of YouTube, Johnson shows us that
the question we need to ask is, What kind of environment
fosters the development of good ideas? His answers are never
less than revelatory, convincing, and inspiring as Johnson
identifies the seven key principles to the genesis of such
ideas, and traces them across time and disciplines. Most exhilarating is Johnson's conclusion that with today's
tools and environment, radical innovation is extraordinarily
accessible to those who know how to cultivate it. Where Good
Ideas Come From is essential reading for anyone who wants to
know how to come up with tomorrow's great ideas.
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