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Guinness World Records, Ltd.
September 2010
On Sale: September 14, 2010
288 pages
ISBN: 190499458X
EAN: 9781904994589
Hardcover
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Non-Fiction
Guinness World Records 2011 continues to build on the
intriguing, informative, inspiring and instructional records
and superlatives that have made Guinness World Records one
of the most famous brands and an annual best-seller around
the world. Over 110 million copies have sold since the first
edition was published in 1955. Nearly 4 million copies are
sold every year in more than 100 countries and in 25
languages. Market research has indicated that Guinness World
Records is one of the strongest brands in the world, with
prompted brand recognition of 98.2% in the English language
territories.
What's New in GWR 2011... More US specific content including spreads dedicated to
"American Heroes", "North American wildlife", "Route 66" and
extended US sports pages!
· New unique design - new decade, new look. A fun,
poster-style design reminiscent of the circus, the old wild
west and letter pressed WANTED ads!
·Quiz of the year - record-breaking questions are peppered
throughout the book, readers can log their answers online
and see how they rate against other readers around the world.
·Records GPS - starting at Greenwich, London - the home of
time - we go around the world city by city revealing
fascinating records set along the way.
·Glossary - improve your vocabulary by learning the meaning
of new and unusual words.
· As Well as -- New spreads on....
* Space Shuttle - being retired in 2010
* TV's 75 years Diamond Anniversary
* Pop Culture chapter - all your favorite movies, DVDs,
comics, graphic novels, manga and so on....
* Mr. World Record Breaker
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