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Riverhead Books
July 2010
On Sale: July 8, 2010
368 pages
ISBN: 159448760X
EAN: 9781594487606
Hardcover
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Non-Fiction
An in-depth biography of Sir Thomas Lipton, the founder of
Lipton Tea-a portrait of a remarkable self-made man and
intrepid sailor. Today Lipton means tea. However, in his time Sir Thomas
Lipton was known for much more. Raised in desperate poverty,
he became rich beyond his wildest dreams. He built a global
empire of markets, factories, plantations, and stockyards.
And his colorful pursuit of the America's Cup trophy made
him a beloved figure on both sides of the Atlantic. In A Full Cup, Michael D'Antonio tells the tale of this
larger- than-life figure. Beginning with a journey across
the United States just after the Civil War, Thomas J. Lipton
developed the ambition and learned the business techniques
that helped him create the first chain of grocery stores.
Wealthy before the age of thirty, he set his sights on the
tea trade, and soon his name became synonymous with his
product. Lipton's great business success makes for a
compelling story of innovation and achievement. Moreover,
though, Lipton's most intriguing creation was a public
persona-one of the first formed with the help of a modern
mass media-that appealed to millions of ordinary people, as
well as the elites in America and Europe. Concocting simple
stunts like elephant parades, Lipton mastered the new art of
obtaining free publicity. With shameless self-promotion, he
became one of the world's most eligible bachelors, a patron
of the poor, and ultimately reached legendary heights when
he revived the competition for the America's Cup. With one
losing attempt after another, the gallant Lipton, who didn't
even know how to sail his own yacht, became ever more
popular. D'Antonio's biography brings to vivid life this
remarkable figure.
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