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Stielstra Publishing
August 2009
On Sale: August 3, 2009
306 pages
ISBN: 0984065105
EAN: 9780984065103
Paperback
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Non-Fiction
What happens when the old world order collapses and the
Brave New World is unprepared to replace it as an ad medium,
as a news source, as a political soapbox, a channel for new
episodes of Lost? Welcome to The Chaos Scenario. It's here,
and Bob Garfield saw it coming. In his roles as Advertising
Age editor-at-large and as co-host of NPR's On the Media,
Bob Garfield long ago connected dots that many in media and
marketing refused even to acknowledge. In this fascinating,
terrifying, instructive and often hilarious book, Garfield
is not content to chronicle the ruinous disintegration of
traditional media and marketing. Instead he travels to five
continents for solutions. His journeys begin in a Denmark
cow pasture and take him from Estonia to Australia, Israel
to England, Montenegro to Brazil, Los Gatos, California, to
Conshohocken, Pennsylvania. What he discovers is the answer
for all institutions who wish to survive and thrive in a
digitally connected, Post-Media Age. He calls this the art
and science of Listenomics. You should listen, too.
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