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The Inside Story of the Company That Is Connecting the World
Simon & Schuster
June 2010
On Sale: June 8, 2010
384 pages
ISBN: 1439102112
EAN: 9781439102114
Hardcover
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Non-Fiction
IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a
dorm-room novelty to a company with 500 million users. It
is one of the fastest growing companies in history, an
essential part of the social life not only of teenagers but
hundreds of millions of adults worldwide. As Facebook
spreads around the globe, it creates surprising effects—
even becoming instrumental in political protests from
Colombia to Iran.
Veteran technology reporter David Kirkpatrick had the full
cooperation of Facebook’s key executives in researching
this fascinating history of the company and its impact on
our lives. Kirkpatrick tells us how Facebook was created,
why it has flourished, and where it is going next. He
chronicles its successes and missteps, and gives readers
the most complete assessment anywhere of founder and CEO
Mark Zuckerberg, the central figure in the company’s
remarkable ascent. This is the Facebook story that can be
found nowhere else. How did a nineteen-year-old Harvard student create a
company that has transformed the Internet and how did he
grow it to its current enormous size? Kirkpatrick shows how
Zuckerberg steadfastly refused to compromise his vision,
insistently focusing on growth over profits and preaching
that Facebook must dominate (his word) communication on the
Internet. In the process, he and a small group of key
executives have created a company that has changed social
life in the United States and elsewhere, a company that has
become a ubiquitous presence in marketing, altering
politics, business, and even our sense of our own identity.
This is the Facebook Effect.
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