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Michael Jordan's reflections on life and business...
Atria
October 2005
Featuring: Michael Jordan
208 pages ISBN: 0743284003 Hardcover
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Non-Fiction Memoir
"The release of the Jordan XX in 2005 created an
opportunity for me to look back. Three years removed from
my playing career and 20 years into the Jordan brand, I
have been able to reflect on the arc of my life – on and
off the court. As I moved into the business world full time, I came to
recognize that the structure of success is no different
there than it is on the basketball court. Great companies
have a lot in common with great teams. Great students have
a lot in common with great people. Success at any level can
be reverse engineered to reveal the same architecture. I
have always known only one way to do anything: one step at
a time. And I learned very early to follow my instincts.
Everything I have done, and everything I will do, comes
from those lessons. But my standards have always been mine
alone. I never tried to be like someone else, or live up to
the expectations of others. This book provides snapshots, vignettes and stories about
my life and experiences. We all know our story from our
perspective. I wanted to know what my story looked like to
those closest to me, the people inside my circle. The media
has spent a billion words and maybe as many images
explaining what it looked like to them. But everyone sees
things from a different angle. These are my experiences. In
some cases, someone close to me relates a story, and I
provide my view of that same event. In other cases, I talk
about what happened, or how I approached a phase of my
life, and they respond from their vantage. The only people
included in this book are those very close to me." Michael Jordan
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