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Wiley
May 2010
On Sale: May 3, 2010
416 pages
ISBN: 0470080191
EAN: 9780470080191
Hardcover
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Non-Fiction Photography
The authoritative and comprehensive guide to the art and
craft of food styling Based on her 30 years of experience in food styling for
advertising, magazines, books, and films, Delores Custer
presents the definitive lifelong reference on food styling-
complete with lists of handy tools and vital equipment,
recipes for artificial foods, and guidelines for running a
successful food styling business. Full of ingenious advice on styling in any media and packed
with full-color photographs, Food Styling reveals every
trick of the trade, from making a beverage appear to sweat
to producing those perfect grill marks on meat without a
grill. Filled with resources and organized in a simple
problem-and-solution format, this is an ideal resource for
both experienced foods styling pros and first-timers alike. This is the only book of its kind on the market, shedding
light on the art and craft of food styling
More than 300 full-color photos reveal the process of
styling and the spectacular results, teaching and inspiring
anyone interested in food and how it is presented in media
The book features a timeline of 60 years of food styling, a
glossary of important terms, and a listing of vital styling
resources
The only book the aspiring or professional food stylist
will ever need, this exceptionally thorough resource covers
challenges from flawless fried chicken to fluffy, cloudlike
cake frostings-and everything in between
Whether you're looking to break into the food styling
business or just touch up on the latest and most effective
techniques, Food Styling is the ultimate guide to creating
stunning culinary visuals.
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