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SHIFT
By: Peter Arnell

How to Reinvent Your Business, Your Career, and Your Personal Brand

Broadway Books
April 2010
On Sale: April 13, 2010
208 pages
ISBN: 038552627X
EAN: 9780385526272
Hardcover
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Self-Help | Non-Fiction Inspirational

A branding expert who has worked with such companies as DKNY, Pepsi and Home Depot shares provocative insights into how to transform oneself or one's business through branding strategies that he successfully applied to his career and weight-loss goals.

Media Buzz

Today - June 24, 2010
Martha Stewart - May 14, 2010