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How Marketing Ate Our Culture
Counterpoint
April 2010
On Sale: April 1, 2010
304 pages
ISBN: 1582435804
EAN: 9781582435800
Hardcover
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Non-Fiction
Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, youβll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds β perhaps thousands β of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry OβReilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all: βThink of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. Thatβs the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.β From the early players to the Mad Men of the 1960s and beyond, OβReilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining β and eye-opening β look at a world driven by marketing.
 Media BuzzAll Things Considered - April 24, 2010
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