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How Marketing Ate Our Culture
Counterpoint
April 2010
On Sale: April 1, 2010
304 pages
ISBN: 1582435804
EAN: 9781582435800
Hardcover
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Non-Fiction
Stop to consider the culture of the 21st century: Each
morning, you might hear a half-dozen ads on the radio before
your feet touch the floor. Staggering out of bed, you’ll
pass brand logos on your clothing and in your bathroom. By
the end of the day, hundreds — perhaps thousands — of
marketing messages have targeted you. And yet so little is
understood about how marketing affects our lives, our
society, and our world. Enter Terry O’Reilly and Mike Tennant, the ad men behind
The Age of Persuasion, the popular radio show
broadcast on the Canadian Broadcasting Corporation and
Sirius Radio. They have made it their mission to share the
back-room story of modern marketing, entertaining asides and
all: “Think of advertisers as millions of ants in a colony, each
working hard and each with its own objective. Except that in
this colony, every single ant is competing against the
others. That’s the ad business. Almost every ad you see,
hear, and otherwise experience is competing for a piece of
your imagination. And like any cross-section of humanity,
the vast, worldwide advertising community is diverse:
composed of geniuses and idiots, saints and buffoons, and
everything in between.” From the early players to the Mad Men of the 1960s and
beyond, O’Reilly and Tennant offer insights into a rapidly
evolving industry. Smart and funny, The Age of
Persuasion provides an entertaining — and eye-opening —
look at a world driven by marketing.
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