From the Publisher: The bestselling author of Emotional
Intelligence and Primal Leadership now brings us Ecological
Intelligence-revealing the hidden environmental consequences
of what we make and buy, and how with that knowledge we can
drive the essential changes we all must make to save our
planet and ourselves. We buy "herbal" shampoos that contain
industrial chemicals that can threaten our health or
contaminate the environment. We dive down to see coral
reefs, not realizing that an ingredient in our sunscreen
feeds a virus that kills the reef. We wear organic cotton
t-shirts, but don't know that its dyes may put factory
workers at risk for leukemia. In Ecological Intelligence,
Daniel Goleman reveals why so many of the products that are
labeled green are a "mirage," and illuminates our wild
inconsistencies in response to the ecological crisis.
Drawing on cutting-edge research, Goleman explains why we as
shoppers are in the dark over the hidden impacts of the
goods and services we make and consume, victims of a
blackout of information about the detrimental effects of
producing, shipping, packaging, distributing, and discarding
the goods we buy. But the balance of power is about to shift
from seller to buyer, as a new generation of technologies
informs us of the ecological facts about products at the
point of purchase. This "radical transparency" will enable
consumers to make smarter purchasing decisions, and will
drive companies to rethink and reform their businesses,
ushering in, Goleman claims, a new age of competitive advantage.
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