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A Behind The Scenes Look At Culture And Corruption In College Athletics
Stanford Economics and Finance
December 2009
On Sale: December 3, 2009
208 pages
ISBN: 0804769699
EAN: 9780804769693
Hardcover
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Non-Fiction
In "Varsity Green", Mark Yost cuts through cliches and
common misconceptions to take a hard-eyed look at the
current state of college athletics. He takes readers behind
the scenes of the conspicuous and high-revenue business of
college sports in order to dissect the enormous television
revenues, merchandising rights, bowl game payoffs, sneaker
contracts, and endorsement deals that often pay state
university coaches more than the college president, or even
the governor. Money is college sports is nothing new. But
readers will be amazed at the alarming depth and breadth of
influence, both financial and otherwise, that college sports
has within our culture. Readers will learn how academic
institutions capitalize on the success of their athletic
programs, and what role sports-based revenues play across
campus, from the training room to the science lab. Yost pays
particular attention to the climate that big-money athletics
has created over the past decade, as both the NCAA's March
Madness and the Bowl Championship Series have become
multi-billion dollar businesses. This analysis goes well
beyond campus, showing how the corrupting influences that
drive college athletics today have affected every aspect of
youth sports, and have seeped into our communities in ways
that we would not otherwise suspect. This book is not only
for the players, policymakers, and other insiders who are
affected by the changing economics of college athletics; it
is a must-read for any sports fan who engages with the NCAA
and deserves to see the business behind the game.
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