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Understanding the Information Reformation That's Changing Your World
Nelson Books
January 2005
256 pages
ISBN: 078521187X
Hardcover
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Non-Fiction
"Blog" is short for "Web log"-an online site with time-
dated postings, maintained by one or more posters, that
features links and commentary. But that is like saying a
car is a means of transportation featuring four wheels.
Millions are changing their habits when it comes to
information acquisition, and the blogosphere has appeared
so suddenly as to surprise even the most sophisticated of
analysts. In Blog, best-selling author Hugh Hewitt helps
you catch up with and get ahead of this phenomenon. Up until now no influential blogger has written a
definitive book about this phenomenon. Since Hugh Hewitt's
blog site-HughHewitt-was launched in early 2002, more than
10 million people have visited this site. Why does this
visitor traffic matter? People's attentions are up for
grabs. If you depend upon the steady trust of others,
suddenly you have an audience waiting to hear from you. The
race is underway, though, to gain mindspace and to be part
of the blogosphere readers' habits and to position yourself
as well as your business or organization at the forefront
of this information movement.
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