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Freedom, Style, Sex, Power, Motion, Colour, Everything
Conran Octopus Ltd
May 2009
On Sale: May 4, 2009
384 pages
ISBN: 1840915358
EAN: 9781840915358
Hardcover
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Non-Fiction Photography
Sources are eclectic, results mixed, but one thing is
certain: car design is being forced up an ever tightening
spiral of creativity. These machines are memorials of our
tastes, yearnings and capabilities. They have layers of
meaning and can, as Henry Ford knew, be read like a
book...if only you know how. The story of the car is the
story of how the objects of industry became a medium of
artistic expression. This book tells that story in a series
of case studies which reveal national characteristics:
American flair, German technical suprematism, French
vernacular chic, gorgeous Italian sculpture, English
antiquarianism, Japanese ingenuity, Swedish responsibility.
Cars featured appear in chronological date order from the
1908 Ford Model T to 2003 BMW 5 Series. The chosen cars will
be specially photographed in a uniform style and reproduced
in very textured, 4 colour b/w so as to distance this book
from the cliches and conventions of specialist automotive
publishing and to highlight form and shape. Each picture
will be accompanied by a short critical essay including
essential historical material together with colorful
anecdotage and quotations as well as a persuasive aesthetic
appraisal of each vehicle. This lavish and beautifully
designed book is the gift book for all car enthusiasts and
design aficionados.
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