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Freedom, Style, Sex, Power, Motion, Colour, Everything
Conran Octopus Ltd
May 2009
On Sale: May 4, 2009
384 pages
ISBN: 1840915358
EAN: 9781840915358
Hardcover
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Non-Fiction Photography
Sources are eclectic, results mixed, but one thing is certain: car design is being forced up an ever tightening spiral of creativity. These machines are memorials of our tastes, yearnings and capabilities. They have layers of meaning and can, as Henry Ford knew, be read like a book...if only you know how. The story of the car is the story of how the objects of industry became a medium of artistic expression. This book tells that story in a series of case studies which reveal national characteristics: American flair, German technical suprematism, French vernacular chic, gorgeous Italian sculpture, English antiquarianism, Japanese ingenuity, Swedish responsibility. Cars featured appear in chronological date order from the 1908 Ford Model T to 2003 BMW 5 Series. The chosen cars will be specially photographed in a uniform style and reproduced in very textured, 4 colour b/w so as to distance this book from the cliches and conventions of specialist automotive publishing and to highlight form and shape. Each picture will be accompanied by a short critical essay including essential historical material together with colorful anecdotage and quotations as well as a persuasive aesthetic appraisal of each vehicle. This lavish and beautifully designed book is the gift book for all car enthusiasts and design aficionados.
 Media BuzzToday - December 19, 2009
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