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Where The Soul Meets A Business Plana
Jossey-Bass
November 2009
On Sale: October 26, 2009
288 pages
ISBN: 0470501464
EAN: 9780470501467
Hardcover
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Self-Help Money | Non-Fiction
Bronfman and Solomon (Chairman and President of The Andrea
and Charles Bronfman Philanthropies, respectively)
demonstrate through sound argument and amusing anecdote that
truly impactful philanthropy can only be achieved when
donors are fully aware of their personal motivations, and
combine them with smart, technical business plans. The
authors then thoroughly and systematically offer
step-by-step instructions for developing both sides of that
equation. "There are thousands of books that teach us how to make
money, but very few that teach us how to give effectively,"
said Charles Bronfman. "Giving is easy, but giving
effectively and strategically requires both self-awareness
and a solid business sense. Together with my co-author, our
aim is to help accelerate a new generation of
philanthropists along what can be a very steep learning curve."
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