Bronfman and Solomon (Chairman and President of The Andrea and Charles Bronfman Philanthropies, respectively) demonstrate through sound argument and amusing anecdote that truly impactful philanthropy can only be achieved when donors are fully aware of their personal motivations, and combine them with smart, technical business plans. The authors then thoroughly and systematically offer step-by-step instructions for developing both sides of that equation.
"There are thousands of books that teach us how to make money, but very few that teach us how to give effectively," said Charles Bronfman. "Giving is easy, but giving effectively and strategically requires both self-awareness and a solid business sense. Together with my co-author, our aim is to help accelerate a new generation of philanthropists along what can be a very steep learning curve."
Media Buzz
Marketplace - PRI - December 12, 2009 Tavis Smiley - December 11, 2009
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