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The Inside Story And Lessons Of Barack Obama's Historic Victory
Viking
November 2009
On Sale: November 3, 2009
352 pages
ISBN: 0670021334
EAN: 9780670021338
Hardcover
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Non-Fiction Political
The architect of the Obama campaign reveals how it all happened- and how it will revolutionize our politics
David Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. The Audacity to Win is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president.
For two years Plouffe worked side by side with Obama, charting the course of the campaign. His is the ultimate insider's tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation.
The Audacity to Win chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline. In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves.
 Media BuzzDiane Rehm Show - NPR - September 30, 2010
Countdown with Keith Olbermann - September 13, 2010
Meet the Press - September 5, 2010
Last Call with Carson Daly - February 3, 2010
Good Morning America - January 20, 2010
Last Call with Carson Daly - January 8, 2010
Last Call with Carson Daly - November 18, 2009
Early Show - November 4, 2009
Fresh Air - NPR - November 4, 2009
Daily Show with Jon Stewart - November 3, 2009
Today - November 3, 2009
Good Morning America - October 31, 2009
Good Morning America - October 30, 2009
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