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The Inside Story And Lessons Of Barack Obama's Historic Victory
Viking
November 2009
On Sale: November 3, 2009
352 pages
ISBN: 0670021334
EAN: 9780670021338
Hardcover
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Non-Fiction Political
The architect of the Obama campaign reveals how it all
happened- and how it will revolutionize our
politics
David Plouffe not only led the effort
that put Barack Obama in the White House, but he also
changed the face of politics forever and reenergized the
idea of democracy itself. The Audacity to Win is his
story of that groundbreaking achievement, taking readers
inside the remarkable campaign that led to the election of
the first African American president.
For two years
Plouffe worked side by side with Obama, charting the course
of the campaign. His is the ultimate insider's tale,
revealing both the strategies that delivered Obama to office
and how the candidate and campaign handled moments of great
challenge and opportunity. Moving from the deliberations
about whether to run at all, through the epic primary battle
with Hillary Clinton and the general election against John
McCain, Plouffe showcases the high-wire gamesmanship that
fascinated pundits and the drama and intrigue that
captivated a nation.
The Audacity to Win
chronicles the arrival of a new moment in American life at
the convergence of digital technology and grassroots
organization, and the exciting possibilities revealed by a
campaign that in many ways functioned as a $1 billion
start-up with laser-like focus and discipline. In this
extraordinary book, David Plouffe unfolds one of the most
important political stories of our time, one whose lessons
are not limited to politics, but reach to the greatest
heights of what we dream about for our country and ourselves.
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