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What Americans Really Want...Really
Frank Luntz
The Truth About Our Hopes, Dreams, And Fears
Hyperion
September 2009
On Sale: September 15, 2009
336 pages
ISBN: 1401322816
EAN: 9781401322816
Hardcover
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Non-Fiction
No one in America has done more observing of more people
than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher,
America's leading pundits, prognosticators, and CEOs turn to
Luntz to explain the present and to predict the future. With
all the upheavals of recent events, the plans and priorities
of the American people have undergone a seismic shift.
Businesses everywhere are trying to market products and
services during this turbulent time, but only one man really
understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched
and assessed our private habits, our public interests, and
our hopes and fears. What are the five things Americans want
the most? What do they really want in their daily lives? In
their jobs? From their government? For their families? And
how does understanding what Americans want allow businesses
to thrive? Luntz disassembles the preconceived notions we
have about one another and lays all the pieces of the
American condition out in front of us, openly and honestly,
then puts the pieces back together in a way that reflects
the society in which we live. What Americans Really
Want...Really is a real, if sometimes scary, discussion of
Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of
face-to-face interviews with twenty-five thousand people and
telephone polls with one million more, as well as the
exclusive, first-ever "What Americans Really Want" survey.
What Luntz offers is a glimpse into the American psyche,
along with analysis that will rock assumptions and right
business judgment. He proves that success in virtually any
profession demands that we either understand what Americans
really want, or suffer the consequences.
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