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AND THEN THERE'S THIS
By: Bill Wasik
How Stories Live and Die in Viral Culture
Viking Adult
June 2009
On Sale: June 11, 2009
208 pages
ISBN: 0670020842
EAN: 9780670020843
Hardcover
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Non-Fiction
An entertaining and eye-opening look into the new frontier of idea making Are you ready for a world of nanostories, memes, microcelebrities, and meta-narratives? As the Internet expands its reach, and the flow of information accelerates, a new kind of culture has begun to replace the quaint narratives supplied by newspapers, books, and TV: that of viral culture. In Bill Wasikβs irreverent and thought- provoking And Then Thereβs This, he argues that digital technology has resulted in entirely new ways of thinking, organizing, and communicating, ways that will dictate the pace and meaning of our culture. Building on his famous βflash mobβ experiments of 2003, Wasik shows how the new paradigm for our information society is inclusive, instantaneous, and self-reflexive, built more on the speed and ubiquity of the Internet than on the hierarchies of print and other linear media. Wasikβs book helps us understand how viral culture permeates music, politics, culture, consumerism, and even romance, helping us to understand and master the swirling digital universe around us. Like The Tipping Point and The Long Tail, And Then Thereβs This is one of those rare books that both define and create new understandings of our world.
 Media BuzzStudio 360 - March 9, 2013
Talk of the Nation - June 17, 2009
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