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A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
Collins
April 2009
On Sale: April 14, 2009
352 pages
ISBN: 0061346713
EAN: 9780061346712
Hardcover
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Non-Fiction
The untold story of the renegade burger chain that
evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands
apart. Begun in a tiny shack in the shadow of World War II,
this family-owned chain has steadfastly refused to
franchise or be sold. It is a testament to old-fashioned
values and reminiscent of a simpler time when people,
loyalty, and a freshly made, juicy hamburger meant
something. Over time, In-N-Out Burger has become nothing
less than a cultural institution that can lay claim to an
insanely loyal following. Perman uses her investigative skills to uncover the story of
a real American success story. It is not only a tale of a
unique and profitable business that exceeds all
expectations, but of a family's struggle to maintain a
sustainable pop empire against the industry it helped
pioneer, internal tensions, and a bitter lawsuit that
threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing
business that places quality, customers, and employees over
the riches promised by rapid expansion. In-N-Out Burger is a
keenly observed narrative that explores the evolution of a
California fad that transformed into an enduring cult of
popularity; it is also the story of the conflicted,
secretive, and ultimately tragic Snyder family who cooked a
billion burgers and hooked a zillion fans. As the story of
In-N-Out Burger unfolds, so too does the cultural history of
America as influenced and shaped by car culture and fast food.
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