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Adventures In The New World Of Prozac-Popping Puppies, Dog-Park Politics, And Organic Pet Food
Henry Holt
April 2009
On Sale: March 31, 2009
304 pages
ISBN: 0805087117
EAN: 9780805087116
Hardcover
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Non-Fiction | Self-Help
A witty, insightful, and affectionate examination of how
and why we spend billions on our pets, and what this tells
us about ourselves In 2003, Michael Schaffer and
his wife drove to a rural shelter and adopted an emaciated,
dreadlocked Saint Bernard who they named Murphy. They vowed
that they’d never become the kind of people who send dogs
named Baxter and Sonoma out to get facials, or shell out for
$12,000 hip replacements. But then they started to get weird
looks from the in-laws: You hired a trainer? Your vet
prescribed antidepressants? So Schaffer started poking
around and before long happened on an astonishing statistic:
the pet industry, estimated at $43 billion this year, was
just $17 billion barely a decade earlier. One
Nation Under Dog is about America’s pet obsession—the
explosion, over the past generation, of an industry full of
pet masseuses, professional dog-walkers, organic kibble,
leash-law militants, luxury pet spas, veterinary grief
counselors, upscale dog shampoos, and the like: a booming
economy that is evidence of tremendous and rapid change in
the status of America’s pets. Schaffer provides a surprising
and lively portrait of our country—as how we treat our pets
reflects evolving ideas about domesticity, consumerism,
politics, and family—through this fabulously reported and
sympathetic look at both us and our dogs.
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