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How We Look Without Seeing, Forget Things In Seconds, And Are All Pretty Sure We Are Way Above Average
Broadway
February 2009
On Sale: February 17, 2009
304 pages
ISBN: 0767928059
EAN: 9780767928052
Hardcover
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Non-Fiction
We forget our passwords. We pay too much to go to the gym. We think weβd be happier if we lived in California (we wouldnβt), and we think we should stick with our first answer on tests (we shouldnβt). Why do we make mistakes? And could we do a little better? We human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure weβre way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the captivating science of human errorβhow we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.
In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. We learn to move rapidly through the world, quickly recognizing patternsβbut overlooking details. Which is why thirteen-year-old boys discover errors that NASA scientists missβand why you canβt find the beer in your refrigerator.
Why We Make Mistakes is enlivened by real-life storiesβof weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jailβand offers valuable advice, such as how to remember where youβve hidden something important. Youβll learn why multitasking is a bad idea, why men make errors women donβt, and why most people think San Diego is west of Reno (itβs not).
Why We Make Mistakes will open your eyes to the reasons behind your mistakesβand have you vowing to do better the next time.
 Media BuzzCBS Sunday Morning - March 22, 2009
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