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American Couture and the Cult of Celebrity
Rizzoli
February 2009
On Sale: February 17, 2009
288 pages ISBN: 0847830837 EAN: 9780847830831 Hardcover
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Non-Fiction
Valentina was the twentieth century’s first American
fashion designer celebrity, working and living on equal
social footing with the clientele she dressed (Greta Garbo,
Gloria Swanson, Katharine Hepburn, Millicent Rogers, and
Audrey Hepburn, among others). One of the few designers who
proved that America could live without the Parisian haute
couture, her career is a much needed missing link in the
history of American fashion. Beyond merely turning out show-
stopping evening gowns, Valentina’s exotic beauty, dramatic
personality, and incomparable style earned her a legendary
reputation. Kohle Yohannan explores the carefully
constructed persona and lore of this designer who helped
define American Couture. Published in association with the
Museum of the City of New York’s exhibition Valentina: New
York Couture and the Cult of Celebrity, this book includes
photographs, never-before-seen personal ephemera, sketches,
and original platinum prints from master photographers such
as Cecil Beaton, Horst P. Horst, and George Hoyningen-
Huene.
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