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The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Houghton
February 2009
On Sale: February 9, 2009
256 pages
ISBN: 0618620117
EAN: 9780618620111
Hardcover
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Non-Fiction | Self-Help
Since Plato, philosophers have described the decision-making
process as either rational or emotional: we carefully
deliberate, or we blink and go with our gut. But as
scientists break open the mind's black box with the latest
tools of neuroscience, they re discovering that this is not
how the mind works. Our best decisions are a finely tuned
blend of both feeling and reason and the precise mix depends
on the situation. When buying a house, for example, it s
best to let our unconscious mull over the many variables.
But when we re picking a stock, intuition often leads us
astray. The trick is to determine when to use the different
parts of the brain, and to do this, we need to think harder
(and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on
cutting-edge research as well as the real-world experiences
of a wide range of deciders from airplane pilots and hedge
fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new
science to make better television shows, win more football
games, and improve military intelligence. His goal is to
answer two questions that are of interest to just about
anyone, from CEOs to firefighters: How does the human mind
make decisions? And how can we make those decisions better?
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