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WHERE'S MY FIFTEEN MINUTES?
By: Howard Bragman
Get Your Company, Your Cause, or Yourself the Recognition You Deserve
Portfolio
January 2009
On Sale: December 26, 2008
256 pages
ISBN: 1591842360
EAN: 9781591842361
Hardcover
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Non-Fiction
An accessible and insightful PR guide from a top adviser to the rich and powerful
Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.
No one knows this better than Howard Bragman. For more than thirty years he has helped prominent peopleβmovie stars, business leaders, philanthropistsβ get their messages out, in good times and bad.
His book wonβt make anyone famous overnight, but it will help readers understand the changing world of todayβs PR. If your publicβs perception doesnβt match realityβif you are a better person, offer a better product, or stand for a better cause than anyone realizesβ you need help. Bragman shows how to:
β’ Understand your real target audience
β’ Respect what the media needs and wants
β’ Give memorable interviews, even during a crisis
β’ Handle the new challenges of the Internet age
He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether youβre trying to build a business, advance your career, or change the world, thereβs much to be learned from Bragmanβs insights and experience.
 Media BuzzEntertainment Tonight - September 16, 2010
Early Show - February 10, 2009
Entertainment Tonight - January 9, 2009
Good Morning America - January 2, 2009
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