How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million
On Sale: December 30, 2008
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It's the moment when you say, "There's gotta be a better
way." It's the moment when you ask, "How can I solve this
Donny Deutsch's hit CNBC show The Big Idea has put the
spotlight on that ordinary moment and the people who have
the courage and stamina to make their dreams come true.
Some people think a big idea is like a lightning bolt
striking out of the blue that slams you in the head. But
it's hardly ever like that. The big idea isn't an act of
God. It's an act of daily life. Simply put, the idea that
will make millions starts with an observation.
A carpenter gets tired of almost losing a finger every time
he slices a bagel. Bam! The Bagel Guillotine. A mother is
frustrated that her pantry is full of stale food because the
packages don't close. Bam! Quick Seals. Howard Schultz
notices on a trip to Italy that there are coffee bars on
almost every corner. Bam! Starbucks. None of them had a
barrel of cash. None of them had a ton of experience. They
had a big idea and the will to follow through.
In The Big Idea, Deutsch draws not only on his own
tremendous focus and expertise, but on that of dozens of the
successful entrepreneurs whom he has interviewed, to help
you create your own enterprise. From the "Gut Check Moment"
to "Mom Power," The Big Idea takes aspiring entrepreneurs
along every step of the way. The Big Idea is your road map
to the American dream.
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