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Adventures of a Global Entrepreneur
Virgin Books
October 2008
On Sale: September 30, 2008
352 pages
ISBN: 1905264429
EAN: 9781905264421
Hardcover
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Non-Fiction
Sir Richard Branson is one of the world’s most successful
entrepreneurs and his Virgin Group is one of the most
recognised lifestyle brands, trusted and enjoyed by many
millions of people. Now, in his trademark charismatic and honest style, Richard
shares the inside track on some of his greatest achievements
over forty years in business as well as the lessons he has
learned from his setbacks. In Business Stripped Bare, he
discusses why he took on one of the world’s biggest
superbrands, how he built Virgin Mobile USA into the fastest
growing company in history to reach a billion dollars in
revenue, faster than Microsoft, Google or Amazon.com, and
how Richard is the only person in the world to have built
seven billion dollar companies from scratch in seven
completely different sectors. Richard tells the story behind the launch of Virgin America,
his new airline in the USA, how Virgin Galactic is set to
initiate a new era of space tourism from a spaceport deep in
the Mojave desert, and what he has learned about business
from a diverse group of leaders, including Nelson Mandela,
Jack Welch, Herb Kelleher, Steve Jobs and the founders of
Google. He also shares his thoughts on the changing face of
the global economy and how businesses worldwide need to work
together to tackle environmental challenges and invest in
the future of our world. Combining invaluable advice with remarkable and candid
inside stories, Business Stripped Bare is a dynamic,
inspirational and truly original guide to success in
business and in life. Whether you are an executive, an
entrepreneur or just starting out in the business world,
Richard strips down business to show how you can succeed and
make a difference.
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