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Political Campaigns in a Media Age
Bedford/St. Martin's
May 2008
On Sale: May 7, 2008
432 pages ISBN: 0312478836 EAN: 9780312478834 Paperback
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Non-Fiction Political
Uncivil Wars: Political Campaigns in a Media Age engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign strategy, the creation of candidate images, how media cover and shape campaigns, the role of political advertising, and the use of strategic polling. After showing students the structure of campaigns, Uncivil Wars then encourages them to have meaningful participation in todayβs political process.
 Media BuzzNews and Notes - October 2, 2008
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