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Political Campaigns in a Media Age
Bedford/St. Martin's
May 2008
On Sale: May 7, 2008
432 pages
ISBN: 0312478836
EAN: 9780312478834
Paperback
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Non-Fiction Political
Uncivil Wars: Political Campaigns in a Media Age engages
and motivates students by showing how modern political
campaigns work and discussing the complex issues
surrounding them. Hollihan walks students through the
development of campaign strategy, the creation of candidate
images, how media cover and shape campaigns, the role of
political advertising, and the use of strategic polling.
After showing students the structure of campaigns, Uncivil
Wars then encourages them to have meaningful participation
in today’s political process.
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