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Also by Andrew S. Winston:

Green to Gold, October 2006
Hardcover / e-Book

Also by Daniel C. Esty:

Green to Gold, October 2006
Hardcover / e-Book

GREEN TO GOLD
By: Andrew S. Winston, Daniel C. Esty

How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Yale University Press
October 2006
On Sale: October 9, 2006
384 pages
ISBN: 0300119976
EAN: 9780300119978
Kindle: B001B8NWHS
Hardcover / e-Book
Add to Wish List

Non-Fiction

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions. Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

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