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Also by Keith R. Wyche:

Good Is Not Enough, July 2008
Hardcover

GOOD IS NOT ENOUGH
By: Keith R. Wyche

And Other Unwritten Rules for Minority Professionals

Portfolio Hardcover
July 2008
On Sale: July 3, 2008
256 pages
ISBN: 1591842107
EAN: 9781591842101
Hardcover
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Self-Help Organization

A no-nonsense guide for minorities in business who want to make it to senior management

In recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them understand and overcome these challenges.

Keith R. Wyche, a division president at a Fortune 500 company, is the perfect mentor for ambitious minority businesspeople at all levels. His book is filled with thought-provoking insights and practical advice based on his own experiences and those of the many people he has counseled. He discusses the importance of:

• Understanding corporate culture—and the impact it has on your career • Being visible—because you can’t get ahead if nobody knows who you are • Staying current—why minorities must be continuous learners

Good Is Not Enough also includes anecdotes from prominent CEOs such as Ken Chenault of American Express, Richard Parsons of Time Warner, and Alwyn Lewis of Kmart.

Media Buzz

News and Notes - July 14, 2008