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The Americans Who Turned Political Spin into a Global Business
Farrar, Straus and Giroux
May 2008
On Sale: May 13, 2008
272 pages
ISBN: 0374103674
EAN: 9780374103675
Hardcover
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Non-Fiction
Alpha Dogs is the story of the men from an enormously
influential campaign business called Sawyer Miller who
served as backroom strategists on every presidential contest
from Richard Nixon’s to George W. Bush’s. David Sawyer was a
New England aristocrat with dreams of a career as a
filmmaker; Scott Miller, the son of an Ohio shoe salesman,
had a knack for copywriting. Unlikely partners, they became
a political powerhouse, directing democratic revolutions
from the Philippines to Chile, steering a dozen presidents
and prime ministers into office, and instilling the campaign
ethic in corporate giants from Coca-Cola to Apple. Long
after the firm had broken up and sold out, its alumni had
moved into the White House, to dozens of foreign countries,
and into the offices of America’s blue-chip chief
executives. The men of Sawyer Miller were the Manhattan
Project of spin politics: a small but extraordinary group
who invented an American-style political campaigning and
exported it around the world.
In this lively and engaging narrative, James Harding tells
the story of a few men whose political savvy,
entrepreneurial drive, and sheer greed would alter the
landscape of global politics. It is a story full of office
intrigue, fierce rivalries, and disastrous miscalculations.
And it is the tale of how world politics became American,
and how American business became political.
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